Color Psychology Part 3 of 3!
As we enter summer, more of our clients are ready to redecorate. Color selection is a topic that most consumers struggle to overcome so we thought it would be helpful if we delve into how color has a psychological impact in interior design. Color is such a broad subject, so we are wrapping up our three part series and hope you enjoy learning about color psychology.
RED– A color well known for excitement and intense feelings; red is a color that should be specified with great thought. Because it increases appetite, it is utilized in culinary design frequently. A few fun facts about this passionate color are listed below.
• Creates feelings of excitement and intense emotions
• Can create intense anger
• Is known to create warmth, comfort, and love when warmer shades of red are utilized
• Increases heart rate and blood pressure
• Increases appetite
BROWN– A beloved neutral that provides warmth, safety, and comfort, Brown is one of the most favored of neutrals. Take a look at this color’s characteristics below.
• Provides warmth, strength, and security
• Reduces stress and conflict
• Soothes tense muscles
• People tend to “open up” when surrounded by brown
• Provides credibility and reassurance
BLACK – Elegant, bold, and ideal for highlighting key pieces in a room; black absorbs all light in the color spectrum and is often regarded as a color of power and strength.
• Sophisticated and elegant
• Provides a feeling of trustworthiness and feels friendly
• Creates enthusiasm and excitement
• Increases heart rate
• Increases appetite and is therefore used in the restaurant industry frequently
• Improves lung functioning and is specified in bedrooms for children with asthma
• Utilized in workout rooms because of it’s energizing effect
• Provides a feeling of being “grounded” in the space
• Bold and strong
I hope you enjoyed the last post of our color psychology series. It’s fun to learn how the mind responds to color!