Color Psychology Part 3 of 3!

As we enter summer, more of our clients are ready to redecorate.  Color selection is a topic that most consumers struggle to overcome so we thought it would be helpful if we delve into how color has a psychological impact in interior design. Color is such a broad subject, so we are wrapping up our three part series and hope you enjoy learning about color psychology.

Shayla Red

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RED– A color well known for excitement and intense feelings; red is a color that should be specified with great thought. Because it increases appetite, it is utilized in culinary design frequently.  A few fun facts about this passionate color are listed below.
•    Creates feelings of excitement and intense emotions
•    Can create intense anger
•    Is known to create warmth, comfort, and love when warmer shades of red are utilized
•    Increases heart rate and blood pressure
•    Increases appetite

Shayla Brown

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BROWN– A beloved neutral that provides warmth, safety, and comfort, Brown is one of the most favored of neutrals. Take a look at this color’s characteristics below.
•    Provides warmth, strength, and security
•    Reduces stress and conflict
•    Soothes tense muscles
•    People tend to “open up” when surrounded by brown
•    Comforting
•    Provides credibility  and reassurance

Shayla Black

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BLACK – Elegant, bold, and ideal for highlighting key pieces in a room; black absorbs all light in the color spectrum and is often regarded as a color of power and strength.
•    Sophisticated and elegant
•    Provides a feeling of trustworthiness and feels friendly
•    Creates enthusiasm and excitement
•    Increases heart rate
•    Increases appetite and is therefore used in the restaurant industry frequently
•    Improves lung functioning and is specified in bedrooms for children with asthma
•    Utilized in workout rooms because of it’s energizing effect
•    Provides a feeling of being “grounded” in the space
•    Bold and strong

I hope you enjoyed the last post of our color psychology series.  It’s fun to learn how the mind responds to color!


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