Color Psychology Part 2 of 3!

As we slide through spring, more of our clients are ready to redecorate. Deciding upon color is a topic that most consumers struggle to overcome. We thought it would be helpful if we delve into how color has a psychological impact in interior design. Color is such a broad subject, so we are going to tackle this as a three-month series.

Chair

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GREY – This favorite color for executives across the world is one of the most popular neutrals. Grey tones tend to remain timeless as a result.
Take a look below at this color’s characteristics
•    Attracts clients with high spending habits
•    Increases creativity dramatically
•    Serves as a timeless backdrop
•    Works with a number of color combinations
•    Considered incredibly stylish
•    Flexible color that can work in a formal or casual setting

Shayla Pink

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PINK– Pink is soft and romantic and is personally one of my favorite colors. Psychologically speaking, pink reduces stress and can reduce anger significantly.
Look below for tidbits about this soothing color.
•    Reduces anger
•    Lowers blood pressure and heart rate
•    Slows the endocrine system
•    Soothes tense muscles
•    Increases craving for sweets
•    Comforting
•    Those wearing pink appear to be approachable

Shayla Orange

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ORANGE – I adore this happy, inviting and exciting color.  Orange just happens to be one of the most popular colors lately, and we have been specifying it frequently.  Look below for a few fun facts!
•    Happy
•    Provides a feeling of trustworthiness and feels friendly
•    Creates enthusiasm and excitement
•    Increases heart rate
•    Increases appetite and is therefore used in the restaurant industry frequently
•    Improves lung functioning and is specified in bedrooms for children with asthma
•    Utilized in workout rooms because of it’s energizing effect

Shayla White

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WHITE – Fresh, crisp and youthful yet it should not be over-utilized as it can appear sterile. Take a look below for this color’s effects.
•    Innocent
•    Clean
•    Sterile
•    Airy
•    Creates a sense of space
•    Represents new beginnings
•    Quiet
•    Fresh

I hope you enjoyed part two of our color psychology series!  It’s fun to learn how the mind responds to color and we can’t wait to share part three next month! Happy Spring design friends.

Shayla

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